Advanced Diploma Course In Digital Marketing + AI
Join our 90% Practical Digital Marketing Course in Kerala to kickstart your career under the direction of top-tier brand-working industry specialists.
- Leading Digital Experts
- Top-Tier Professionals as Mentors
- Industry-Validated Syllabus
- Industry-Validated Syllabus
Certified Partner for :
Leading Skills You'll Acquire
- SEO
- SEM
- Social Media and Content Marketing
- Branding
- Marketing Analytics
Job Roles
- Digital Marketing Manager
- Digital Marketing Strategist
- SEM Manager
- SEO Specialist
- Social Media and Content Manager
Who Are All Able to Learn?
- Freshers
- Traditional Marketers
- Entrepreneurs
- Brand and Communication Managers
- Sales Professionals
Minimum Eligibility
- Bachelor’s or Equivalent Degree
- Plus Two
What you’ll learn to be The Top 1% Digital Marketer
Our Curriculum
- What is Marketing
- Traditional VS Digital Marketing
- Marketing Funnel
- Types of Digital Marketing
- Introduction to WordPress and Divi
- Domain and Hosting Setup
- WordPress Basics
- Building Your Website
- Mastering the Plugins
- Website Security and Maintenance
- Introduction to AI
- Advanced Prompt Engineering
- Introduction to AI Tools
- AI automation
- What is SEO?
- Why is SEO important?
- SEO Tools Overview
- What are SEO Keywords?
- Significance of SEO Keywords
- Types of SEO Keywords
- Effective Keyword Research Strategies
- Introduction to On-Page SEO
- On-Page SEO Checklist
- Onpage Optimization for Websites & Blogs
- SEO Blog Optimization
- Enhancing Domain Authority and Rating
- Optimizing Website Content for Featured Snippets
- Introduction to Technical SEO
- Technical SEO Optimization for Websites & Blogs
- Introduction & Overview to Facebook
- Optimizing the Facebook Page
- Finding & Posting Engaging Facebook Content
- Growing Your Facebook Page Likes
- Reviewing & Adapting Facebook Analytics
- Introduction to Google ads
- Important Items
- Campaign Structure
- Campaign Level Structures
- Bidding Strategies
- Keywords
- Ad Group
- Ad Level
- Conversion Tracking
- Task
- Research and Find Keywords For Your Product to Bid
- Run a Google Ad Campiagn for Your Brand to your landing page
- Research and Find Keywords For Your Personal Website
- Create a Campiagn Strategy for the same
- ntroduction to Google ads
- Important Items
- Campaign Structure
- Campaign Level Structures
- Bidding Strategies
- Keywords
- Ad Group
- Ad Level
- Conversion Tracking
- Task
- Research and Find Keywords For Your Product to Bid
- Run a Google Ad Campiagn for Your Brand to your landing page
- Research and Find Keywords For Your Personal Website
- Create a Campiagn Strategy for the same
- Introduction to Advanced Email Marketing.
- Fundamentals of Email Marketing
- Email Best Practices and Tools
- Bulk Email concept
- Things you can do with Emails
- Introduction to Content Writing
- SEO Content writing
- Blog writing process
- Writing High-converting copy for a landing page
- Case Study
- Planning a Long-Term Content Strategy
- Generating Content Ideas
- How to Create a Successful Content Marketing Strategy
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
- Introduction to social media
- Different platforms and audience
- Introduction to instagram
- Target Audience / Buyer Persona
- Brand archetype
- Content Buckets/Content Pillars
- Which platform is the best to market?
- What is Personal Branding?
- Why to build a Personal Brand?
- Ways to build a personal brand
- How to build a Personal Brand?
- How to change your connection button to follow button
- Hitting first 500 connection & Connection templates
- Types of content that you can share in linkedin
- How to write a content that gets attention
- Types of content that Works in Linkedin
- Tools to help better contents in linkedin
- Linkedin company page optimization
- What is shwocase page and how to create one
- Types of content that works on pages
- Linkedin credit points
- How to search for Jobs in linkedin
- How to search for Jobs in linkedin
- How to post hiring requirement
- Resume maker in linkedin
- Growth Hacks
- How to engage with others
- Why YouTube?
- Purposes of YouTube Marketing
- Finding Your Niche
- Creating a YouTube Channel
- YouTube Optimization
- YouTube Content Mastery
- Types of Videos
- Creating a Unique Identity
- How to upload videos on YouTube?
- Why Thumbnails matter?
- Visual Story Telling
- Creating Thumbnails Using Canva
- What Matters on YouTube
- How to Achieve Subscribers?
- Keyword Research
- How to use VidIQ
- YouTube SEO
- YouTube Ranking Factors
- Adding Captions
- YouTube Dashboard
- Using Al to Produce Videos from the Scratch
- What is a good resume?
- How to build your resume?
- What should your portfolio have?
- Interview Preparation: Teach students how to research the company and role, and prepare answers to common digital marketing questions by placement officer.
- Behavioral Questions: Practice answering questions about past experiences and problem-solving in marketing scenarios.
- Technical Skills: Focus on specific digital marketing skills, such as SEO, PPC, Creative strategy, web development and Social media, with relevant questions by Mentor Practitioners.
- Portfolio Presentation: Train students to effectively showcase their digital marketing projects and achievements.
- Feedback and Improvement: Provide constructive feedback on interview performance and suggest areas for improvement.
- What is Marketing
- Traditional VS Digital Marketing
- Marketing Funnel
- Types of Digital Marketing
- Introduction to WordPress and Divi
- Domain and Hosting Setup
- WordPress Basics
- Building Your Website
- Mastering the Plugins
- Website Security and Maintenance
- Introduction to AI
- Advanced Prompt Engineering
- Introduction to AI Tools
- AI automation
- What is SEO?
- Why is SEO important?
- SEO Tools Overview
- What are SEO Keywords?
- Significance of SEO Keywords
- Types of SEO Keywords
- Effective Keyword Research Strategies
- Introduction to On-Page SEO
- On-Page SEO Checklist
- Onpage Optimization for Websites & Blogs
- SEO Blog Optimization
- Enhancing Domain Authority and Rating
- Optimizing Website Content for Featured Snippets
- Introduction to Technical SEO
- Technical SEO Optimization for Websites & Blogs
- Introduction & Overview to Facebook
- Optimizing the Facebook Page
- Finding & Posting Engaging Facebook Content
- Growing Your Facebook Page Likes
- Reviewing & Adapting Facebook Analytics
- Introduction to Google ads
- Important Items
- Campaign Structure
- Campaign Level Structures
- Bidding Strategies
- Keywords
- Ad Group
- Ad Level
- Conversion Tracking
- Task
- Research and Find Keywords For Your Product to Bid
- Run a Google Ad Campiagn for Your Brand to your landing page
- Research and Find Keywords For Your Personal Website
- Create a Campiagn Strategy for the same
- ntroduction to Google ads
- Important Items
- Campaign Structure
- Campaign Level Structures
- Bidding Strategies
- Keywords
- Ad Group
- Ad Level
- Conversion Tracking
- Task
- Research and Find Keywords For Your Product to Bid
- Run a Google Ad Campiagn for Your Brand to your landing page
- Research and Find Keywords For Your Personal Website
- Create a Campiagn Strategy for the same
- Introduction to Advanced Email Marketing.
- Fundamentals of Email Marketing
- Email Best Practices and Tools
- Bulk Email concept
- Things you can do with Emails
Learn Top Digital MarketingTools & Technologies
Digital Marketing Course with Placement Guidance
With more than 500+ hiring partners across all domains of digital marketing. You can safely stop worrying about your job placement.
- Enroll in the CodEdu -Digital MarketingCourse
- Attend Live online Classes
- Complete the projects assigned by Industry Experts
- Attend mock interviews with our HR team & Technical rounds with Industry Experts
- Receive Placement Guidance
